So yesterday, this new logo thing happened, courtesy of the ACC website:
The font seemed extremely familiar to me. A little too familiar for my liking, actually. Took me a few minutes to place it, though. Okay, so more like hours.
To be fair, the fonts aren't completely exact. Still, it's hard not to see at least some similarity between the sweeping italic font of the new ACC logo and the Big East one. Glad to see I wasn't the only one who noticed. And as someone on Twitter remarked, it's entirely appropriate considering the ACC is like half of the old Big East, anyway.
So, really, what's the point? Is this the type of stuff that comes out of no longer worrying about conference expansion stealing more schools away?
Plus, when it comes right down to it, the old ACC logo (which for some unknown reason was still on the ACC site as of yesterday, by the way) just looks more professional to me, anyway. This newer one screams of trying too hard to look futuristic. Know how Back to the Future II was a little too over the top in trying to predict the future with the whole flying car conversion thing for 'only' $39,999,999.95?
Kinda like that.
The statement by the ACC in trying to justify this was equally as cartoonish:
Set in a custom-designed font created specifically for the league, the logo leans forward toward the conference’s ever-present goal of excellence. The lettering is accentuated by a bold, silver underline that symbolizes the ACC’s journey toward a bright future
"The ACC is well-positioned for many future successes and we are pleased with our new branding that reflects our limitless potential,” Commissioner John Swofford said. “The new, contemporary look modernizes and energizes the ACC mark, and, at the same time, still reflects the league’s history and rich tradition."