Pitt has already eclipsed its record for season ticket sales this year and with Penn State coming to town, they should set the all time Pittsburgh attendance record. That's not just a record for Pitt, it's for a sporting event in the entire City of Pittsburgh.
The current record is the Pittsburgh Steelers' game against the Denver Broncos last year, which drew just over 67,000 people. The stadium capacity is at 68,400 and with about 900 standing room only tickets sold, according to the Pitt News, the Panthers will likely break that record.
The game, obviously, has been great for Pitt and the City in terms of revenue generated from hotel stays, restaurants, and other types of tourism. The Pirates play the Cincinnati Reds in town over this weekend, and you can bet that some fans in town for the Pitt game will attend one or two of those games, too.